From research and planning to editing and getting it posted, with a strategy bot that knows your business and an academy for your team. All of it in one app.
Fast, honest reels: one hook card up top, then just you and captions.
Reels that show a tool, a result or a system while you explain it.
Vertical clips from a two-person talk filmed on one wide camera.
Interviews and Q&As: a tight cut, a little B-roll and bold yellow captions.
Clips from a Zoom or Meet recording that feel produced: you, a split screen and one big text card.
Horizontal YouTube videos and desk talks: B-roll every few seconds, big captions beside you, your best line full-screen.
Story-driven explainers: paper cut-outs, bold print type and hand-drawn marks.
Software and app explainers, step-by-step tutorials. An early look.
Company ads: angle changes on every cut, stat cards, name tags, small subtitles.
Bold promos for your own brand: raw open, a snap, then everything switches on.
Lists, steps and numbers that appear on the words you say. Quiet and premium.
A place or chapter tag for vlogs: a pin drops in and the name decodes out of digits.
Rank anything on an S-to-D tier list that fills in as you say each tier.
Don’t want one of the pre-built styles? Make your own, for long form or short form.
Copy the Backbone prompt into your own AI, talk through your answers, and paste back what it gives you. You answer once: what you sell, who it’s for, your story, your proof, how you talk and what you can film. From then on it learns from every question you ask the bot and every bit of context you give it, and knows you better each time.
Name the accounts you’re up against. A few minutes later you get a report like this one.
See your done videos right in your pipeline. Open the card, watch each version, leave notes on the exact second and your Claude makes the changes. Approve it and it moves to Scheduled with its caption; you get an email the morning it goes out.
Your AI strategist. It answers from a playbook built over years of making content, and from your Backbone and your board, so every answer is about your business, not anyone’s. Ask what to post this week, for hooks or for a script. It remembers what matters about you, and if an answer isn’t right, you can ask for a personal one in the same chat.
40 topics, 37 content formats, 158 hook templates and 401 proven hook structures, sorted by where they sit in your funnel. Pick one and the Strategy Bot helps you turn it into a post.
Posts per week, your streak, how long an idea takes to get posted, and your mix of formats, platforms and funnel stages. Worked out from your board, so there is nothing to fill in twice.
Video lessons and the tactics behind them: how to use the tools, how to film yourself, a module for your videographer, and editing tips. Get the know-how out of your head and into your team. On Max and Ultra.
The system, set up for you to run yourself.
The whole system, running in your business.
Everything, plus a month of weekly strategy calls.
Every plan has all 13 styles. You need your own Claude subscription and Adobe Premiere Pro.
“This is insane. We went from editing 15 ads a week to 45, with new versions the same day. And from 4 editors down to 2, across 6 channels.”
“Content was my biggest bottleneck. Now it’s fixed, and I barely have to touch it. I can’t believe it.”
“One of the best tools I’ve used. Finally something that isn’t AI slop.”
“We finally have an overview of everything, and the editing tool works amazingly well.”
“I can finally get my vision across, and the editor gets it. I do my own content now, one man, without spending hours on it.”
“I went from handling 2 clients to 6 at once.”
“A complete game changer. As an editor, I can finally make exactly what’s in my head.”
One app that runs your content: your business written down once, research on what already works for your competitors, a strategy bot that knows you, one board from idea to posted, and your videos edited in my styles by your own Claude, in your own editing software.
You ask for an edit in the app, or just tell your Claude: the style, where the footage is, what you want. Your Claude edits it in your editing software, exports it and puts a preview in the app. You watch it, click the moments you want changed and write the notes, and your Claude makes the next version. When you approve it, it goes onto your board with its caption.
Your own Claude subscription and Adobe Premiere Pro. Connecting them takes about 15 minutes, once: the Claude connector page in the app walks you through it, and there is a 20-minute help call if you get stuck.
No. Your footage and your projects stay with you. Only a small preview of the finished edit goes up to the app, so you can watch it and leave notes.
Yes. Ask for an edit from scratch with your own brief, and when you like how it looks, your Claude saves it as your own style. You can also add notes to any of my styles (“captions a bit bigger, no whooshes”) and every later edit follows them.
Yes. Tell your Claude where your B-roll is once. It looks at every clip one time, keeps a catalogue of what is in each, and from then on picks the right shots for what you are saying, without using the same clip in every video.
Up to five accounts on Instagram or YouTube, or advertisers in the Meta Ad Library. It reads their last 30 posts, finds the ones that beat that account’s usual views, pulls out the hook and explains why each worked and how it fits you. A run takes about 6 minutes, and one click turns a pick into a card on your board.
My playbook, your Backbone and everything on your board. It remembers the things that matter about you, plans your week when you ask, and when it can’t help, you send the question to me right under the answer.
Yes. When you send notes on an edit, they can be emailed to your editor, who makes the changes by hand. Their new export goes up through your Claude, so the next version shows in the app for you to approve.
It gets every video ready to post: the approved video, its caption and its post date sit on the card, and you get an email the morning it is due. You press post.